SEOUL, South Korea and CUPERTINO, Calif., May 7, 2012 /PRNewswire/ -- MagnaChip Semiconductor Corporation ("MagnaChip") (NYSE: MX), a Korea-based designer and manufacturer of analog and mixed-signal semiconductor products, launched a high efficiency, AC direct-drive 4W/8W LED lighting driver which doesn't require a separate AC line converter circuit.

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The advantage of using of an AC drive type is that it minimizes neighboring circuits. The introduction of our advanced LED lighting driver is a result of MagnaChip's extensive high voltage process technical expertise. With PF higher than 0.95 and THD below 27%, energy savings is maximized in the entire lighting system and meets the high efficiency requirements demanded for consumer LED products.

The 4 watt LED product has a brightness equivalent to 30 watt incandescent light bulbs while the 8 watt LED product is equivalent to 60 watts. The usual heat generation problems found in LED lighting has been resolved through the use of an LGA package exhibiting excellent heat dissipation characteristics.

The LED lighting driver also has an embedded bridge diode to manage AC voltage and current and is available in both 110 and 220 voltages. MagnaChip plans to expand its product offering of AC direct drive types by releasing AC-DC and DC-AC conversion type LED lighting drivers.

"MagnaChip's LED lighting driver products will help the customer achieve high-efficiency and high-brightness with low heat generation," said HK Kim, EVP and General Manager of MagnaChip's Display Solutions Division and Power Solutions Division. "This new approach to LED driver design will enable customers to maximize energy savings in their entire LED lighting system, thereby reducing their direct lighting costs."

About MagnaChip Semiconductor
Headquartered in South Korea, MagnaChip Semiconductor is a Korea-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications. MagnaChip believes it has one of the broadest and deepest range of analog and mixed-signal semiconductor platforms in the industry, supported by its 30-year operating history, a large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, please visit www.magnachip.com.

SOURCE MagnaChip Semiconductor Corporation